The way you explore complex ecosystems is you just try lots and lots and lots of things, and you hope that everybody who fails fails informatively so that you can at least find a skull on a pikestaff near where you’re going. That’s the phase we’re in now.
Obliterating our own readership and page views may not be a bad thing, but let’s be sure we are making conscious choices.
Twitter, for example, has added tremendously to the noise on the web by removing what little friction there was in content creation. Random thought popped into your head? Twitter it!